SOLD! Impact Campaign takes housing debate to federal parliament

After the documentary SOLD! Who Broke the Australian Dream? aired on Binge and Foxtel back in July, the Wedge-Tail Pictures team have been busy rolling out its impact campaign in order to keep the national conversation about housing reform alive long after the credits roll. Our goal is to use the film as a catalyst for real-world change: connecting communities, policymakers and advocates around one of the biggest issues facing Australians today: housing affordability.

SOLD! has already had a string of successful private screenings across the country, and the response has been overwhelmingly positive. On the 29th of October, the campaign reached a major milestone with a special screening in Parliament House, hosted by Senator David Pocock and Greens housing spokesperson, Senator Barbara Pocock (no relation – Pococks just clearly like talking housing!). Special guest speakers for the panel included the documentary's presenter and co-writer Mark Humphries, director and creator Bill Code, Maiy Azize of campaign group Everybody's Home (and our principal impact partner) and financial journalist Alan Kohler, who joined parliamentarians and housing-sector leaders for a powerful discussion. The screening placed the housing crisis squarely in front of decision-makers, showing how policy choices have shaped the system we live in today, and how storytelling can help drive reform.

From here, SOLD! will continue its journey across Australia with private screenings hosted by a growing network of housing and community organisations, local councils, universities and advocacy groups. At each event, audiences will have the chance to hear from advocates, renters, economists and policy experts, as well as the film-makers, connecting the documentary's message to the challenges playing out in their own backyards.

November will see private screenings in Sydney (Casula and Newtown), Brisbane, Adelaide and Melbourne, all hosted in collaboration with groups including Tenants’ Union NSW, Shelter NSW, QShelter, QCOSS and SACOSS. Each event will reflect the needs of its community, giving audiences practical ways to stay engaged, from joining local housing campaigns to supporting calls for national reform.

Everybody's Home screenings are for members of the campaign – join up and see when the film is on here.

Like all of Wedge-Tail's films, SOLD! was made with one goal in mind: to drive change. With the help of groups like Everybody’s Home and countless community partners around the country, the film is doing just that. Through screenings and discussions, SOLD! is helping audiences take what they’ve seen on screen and turn it into real-world action.

From Parliament House to community halls across the country, SOLD! is bringing people together to rethink what the Australian Dream really means, and how we can rebuild it.