Wedge-Tail Pictures was founded with ethical and environmental concerns in mind. We don't make videos for the fossil fuel industry, we're concerned about deforestation, biodiversity, and the looming ecological crisis our planet faces. Where possible, the video production we carry out focuses on environmentally-minded projects. We've carried out pro-bono video production for organisations pushing for meaningful action on climate change and offer discounts to companies and groups wanting a video producer, from cut price live streaming to discounted drone work. We'll also turn up to jobs in our company hybrid car (sadly, off-road locations might still require the 4x4) and we make sure our video edit suite is powered by energy which is GreenPower accredited (baby steps, yes, but getting solar panels on a rental property is a challenge...).
This month we added something new to the mix; joining up to become a One Per Cent For The Planet member. Membership of this US-based organisation commits companies like ours to donate one per cent of their annual profit to approved non-profit environmental organisations. We're super happy to be involved. And it turns out that spying this logo on a product is also a pretty easy way to whittle down overwhelming choices (a recent liquor store run was made a lot easier knowing that Sydney brewery Four Pines brewery are members....lovely drop!).
You can find out more about how the organisation works over at https://www.onepercentfortheplanet.org/ It would be nice to think that we – and larger companies, too – might be able to increase that commitment in future. For now, we're happy to be in on the movement.